Souness snakker idag om at neste sesong kommer til bli meget spennende for Newcastle sin del. Han sier at spillerene som de prøver å hente til SJP er klassespillere.
Er det ikke det samme som blir sagt hvert eneste år, før sesongbillettene blir lagt ut? Fansen har blitt lurt gang på gang før, så hvorfor skal styret plutselig snakke sant nå?
Graeme Souness has played down the threat of a fans' rebellion this summer after saying that - if he was a Newcastle supporter - he would rush out to buy his season ticket as quickly as possible.
Attendances are expected to suffer next term as a result of the club's dismal current league campaign - described by a candid Souness as "a failure" at the weekend - with the patience of many having been stretched to the limit.
Having drawn nine and lost 11 of his 29 Premiership fixtures since succeeding Sir Bobby Robson last September, the United boss is determined to guide his side to victory against Middlesbrough in this evening's Tyne-Tees derby.
But although the out-of-form Magpies will go into the fixture on the back of a run of four straight league defeats, Souness has promised supporters his "exciting" rebuilding plans will be worth another 12 months of backing.
He said: "I think the fans should be extremely optimistic because the type of players we are talking about bringing here - along with the existing good players - means that, with a fair wind, we can have a very exciting season next year."
Souness is soon to make widespread changes to the squad he inherited.
He added: "If I as a season ticket holder - knowing the things I know and knowing the kind of players we are targeting - I would do it (renew) sooner rather than later.
"We have got more than one or two targets and we will just try to bag them as we go along. I can't give any guarantees, but I know that we're looking at players who will both excite and improve what we have. I don't think it will be an issue. I think the passion involved in supporting this football club will always ensure that the season tickets are sold."
Yet United's last domestic trophy came 50 years ago, their last silverware 36 years ago and their dreams of ending one of top-flight football's longest barren runs have been shattered.
Given last summer's Wayne Rooney episode, the talk of exciting targets will be seen by the cynical as a ruse designed to improve ticket sales. It is a notion Souness will not entertain.
"It is not a case of leading people down the garden path - that's the wrong term to use," he said. "My understanding of the situation is that Newcastle had Rooney but the late intervention of Manchester United changed everything." Although the Magpies' next European involvement amounts to no more than the Intertoto Cup, Souness has no doubts about his ability to recruit high-calibre players.
"We have been given indications by agents or by people close to players that there are people interested in coming here," he said.
"If I was given the chance to join Newcastle as a player, there would only be two or three clubs in this country that would be a match. Attracting players has never been a problem in the past and I don't think it will be in the future."
Tonight's performance against an inconsistent Middlesbrough team could go a long way in making up the minds of many who are as yet undecided as to whether their season tickets will be renewed. Souness has demanded a display high on character. "My players showed me they could go to Old Trafford and cope with the pressures of playing there," he said. "Playing in a derby game here at St James's, where we have to make more of the running as the home team, involves different pressures.
"But the players are not demoralised. I have told them that the supporters won't accept seeing them throw the towel in - they won't accept second best.
"I have to give them a team in which every single player doesn't accept defeat readily, doesn't accept when something goes against them, doesn't accept it when something in their head says they should be feeling sorry for themselves.
That's part and parcel of being a top player and that's what they must do."
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